Isa, Muhammad (2015) Perencanaan pesan promosi berdasarkan importance-performance analysis. At-Tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 1 (1). pp. 67-90. ISSN 2356-492X
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Abstract
Promotion in an important activity in business organizations. Promotion
can growth their product selling volume. Promotion must be fair. Islam
tenet hated bullshit, falsehood, and false testimony in promotion activity.
In order to create fair promotion, we use Importance-Performance
Analysis. We will get the factors that satisfy the consumers and important
for them. We are feasible to write these factors in our brochures,banners,
advertisement, etc.
| Item Type: | Article |
|---|---|
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Depositing User: | Yusri Fahmi |
| Date Deposited: | 18 Oct 2017 00:46 |
| Last Modified: | 11 Sep 2019 03:29 |
| URI: | http://repo.uinsyahada.ac.id/id/eprint/285 |
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