Isa, Muhammad (2016) Gambaran umum pemasaran produk dan jasa perbankan syariah. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 4 (1). pp. 40-58. ISSN 2356-4628
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Abstract
Marketing is one of the important function besides financial, production, and
human resources management. Islamic Bank’s goal not only gets high profit but
also community services. Marketing is the main tool to reach its goal. Services
marketing, like banking, is different with goods marketing. Service marketing
based on 7 elements of marketing mix. They are product, price, place, promotion,
people, process, and physical evidence.
| Item Type: | Article |
|---|---|
| Subjects: | 18 LAW AND LEGAL STUDIES > 1801 Law > 180127 Mu'amalah (Islamic Commercial & Contract Law) > 18012724 Islamic Banking |
| Depositing User: | Yusri Fahmi |
| Date Deposited: | 18 Oct 2017 08:45 |
| Last Modified: | 10 Sep 2019 08:55 |
| URI: | http://repo.uinsyahada.ac.id/id/eprint/327 |
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