Atika, Jumi (2016) Implementasi etika bisnis Islam dalam pemasaran. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 4 (1). pp. 160-173. ISSN 2356-4628
|
Text
422-1300-1-PB.pdf Download (314kB) | Preview |
Abstract
Business ethics is a study devoted about moral right and wrong. So the need to
see how the ethics in advertising and marketing so that no negative impact on the
environment . Business ethics of Islam in marketing offers the concept of 4P + 2P,
and ethics in advertising must be ethical, aesthetic and artistic so that the ads can
make shoppers drool and do not feel deceived and Strategy Umar Allaah anhu in
protecting the environment is based on the fundamentals of the faith and the rules
morals that govern the behavior of a Muslim in the life and combat a buse so that
no negative impact on the environment.
| Item Type: | Article |
|---|---|
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing |
| Depositing User: | Yusri Fahmi |
| Date Deposited: | 18 Oct 2017 08:23 |
| Last Modified: | 11 Sep 2019 01:29 |
| URI: | http://repo.uinsyahada.ac.id/id/eprint/320 |
Actions (login required)
 |
View Item |
