Isa, Muhammad (2015) Memahami tipe dan karakter konsumen untuk mencapai tujuan pemasaran. At-Tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 1 (2). pp. 39-58. ISSN 2356-492X
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Abstract
Today, marketers activities must supported with knowledge about
consumer behaviour. Marketers must adapt with their consumers taste.
They must study about the consumers characters, art and selling skill, and
negotiation skill. Marketing activity not only depends on product quality,
price, promotion and place, but also knowledge about consumer behaviour.
| Item Type: | Article |
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| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing |
| Depositing User: | Yusri Fahmi |
| Date Deposited: | 18 Oct 2017 01:58 |
| Last Modified: | 11 Sep 2019 03:11 |
| URI: | http://repo.uinsyahada.ac.id/id/eprint/296 |
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