Analysis of the behavior of using mobile banking services for student

Hasibuan, Abdul Nasser and Arif, Muhammad and Lubis, Nurhalimah and Daulay, Putri Bunga Meiliana (2022) Analysis of the behavior of using mobile banking services for student. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 10 (2). pp. 263-273. ISSN 2356-4628

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Abstract

This study aims to explain the behavioral analysis of the use of mobile banking services to students in North Sumatra with the approach: technology acceptance models, either simultaneously or partially. The sample used is 450 student respondents with the sampling technique using the proportional stratified random sampling technique by conducting a relationship test with the SEM analysis technique, with the alternative method of partial least square using the SmartPLS. This study found that simultaneously the perceived usefulness and perceived ease of users have an influence on the behavior of using mobile banking services among students in North Sumatra. Meanwhile, partially, the perceived usefulness and perceived ease of users have an influence on the behavior of using mobile banking services among students in North Sumatra. As well as the perception of benefits is more dominant than the perceived ease of users in using mobile banking services for students in North Sumatra.

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